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[1]
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Aligning Consumers’ Sensory Perception of Advertised Brands in Nigeria: Native Black Soap in Perspective.
Egbulefu, Chamberlain Chinsom(Ph.D)*, Nwokoro, Catherine Isioma** & OnyenekweOgochukwuNneka***
*Lecturer,Department of Mass Communication,Benson Idahosa University, Benin City.
**Lecturer Department of Mass Communication, Wellspring University,Benin City.
***Lecturer, Department of Mass Communication, NnamdiAzikiwe University, Awka, Anambra State.
Abstract :
This research examined the aligning of consumers’ sensory perception of advertisement towards boosting the purchase of locally manufactured Native Black Soap in Nigeria. The research method adopted was survey. The population of study comprised the residents of Delta State, Nigeria which is 5,663,400 persons
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1-12 |
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[2]
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COVID-19 - A fight everyone wants to win but only few want to fight.
Dr Joylene D Almeida*, Abhinav Tripathi**, & Allen D Almeida***,
*Consultant Gynecologist and Surgeon-Specialist Preventive Gynaec Medicine
**Ex McKinsey, MBA IIM Ahmedabad
***Ex Oracle, MBA IIM Ahmedabad
Abstract :
As I sit down to write this article, WHO reports more than 5 lakh people being infected by the deadly virus. To put things into perspective Mangalore’s population is 4.8 lakh. Therefore imagine this beloved city of ours being brought down to its knees and almost 1 in every 10 people you know could be dead by the time you are done reading this article.
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13-16 |
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[3]
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Indian cinema’s future at Oscars
Paromita Gupta
DSJ, University of Delhi, Delhi, India
Abstract :
Cinema is the reflection of our society. It acts as a mirror by reflecting the reality of our societies. Just like any other professional field, cinema is also bestowed with the recognition for who or what is the best among all.
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17-24 |
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[4]
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Satellite Orbit & Link Budget Design
Dr. Mohamed Abdelghader Morsi*, Dr.Amin Babkir**, A.Alnabi***, Wael Nabil Ahmad Mustafa****
*Department of Communication Engineering, Engineering College, El. Neelain University
**Engineering of College, Alneelain University, Kartoum, Sudan.
***& ****PG, University OF Science & Technology Faculty OF Engineering, Sudan
Abstract :
Satellite communications require more efficient way to design a radio transmitter/receiver to accommodate the demand for voice, video and data transmission.
The objective of this project is to study and analysis and performance of satellite orbit"s and link budget design.
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25-37 |
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[5]
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Parenting Styles and Parent-Adolescent Relationship in the Indian Context
Muskan Datta* & Ms. Thangbiakching**
*Graduate Student, Psychology Department, Aryabhatta College, University of Delhi – 110021
**Assistant Professor, Psychology Department, Aryabhatta College, University of Delhi – 110021
Abstract :
The objective of the study was to understand the experience of adolescents of the parent- adolescent relationship and how it differed based on different parenting styles employed by the parents in the contemporary Indian context. The study was carried out in two phases. The first phase involved identifying parenting styles associated with higher resilience in adolescents.
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38-53 |
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[6]
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The Bhagavad Gita and its Effects on Present scenario of Education
Dr Jaya Garg*, Dr Ankita Gautam**, & Dr Pragya Joshi***
* Professor, Oriental Institute of Science and Technology ,Bhopal
** Associate Professor, Lakshmi Narain College of Technology, Bhopal
*** Professor, Oriental Institute of Science and Technology, Bhopal
Abstract :
Bhagavad Gita is one of the most popular books of Hindu mythology: It is considered to be the greatest contributions of India to the World. In the present research paper, the researcher has attempted to find the effect and implication of Bhagavad Gita in the present scenario of education.
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54-57 |
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[7]
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Study of Impact of “Badhaai Ho”Movie on Audience 2019-2020
Dr. Kiran Gupta Mittal
Department of Journalism and Mass Communication, Veer Narmad South Gujarat University, Surat, Gujarat
Abstract :
Bollywood"s revived love for movies with social commentary, which use humor, satire, and drama to reach wider audiences, have opened up discussions on hitherto taboo subjects—from menstruation to erectile dysfunction. The movies of that time advocated equality of caste, class, gender, and bridging of the rural-urban divide.
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58-62 |